GSG (Global Sports Gear), an Italian company, and 7 BiCYCLE collaborated to created 7-ITA. The products have been designed to be a high quality brand with the "7ITA" logo on them.
GSG was established by Simone Fraccaro in 1984. Mr. Fraccaro and his company have been creating stylish cycling clothes, based on his experience as a professional racer himself for 10 years. The products are manufactured in northern Italy throughout the whole process, including designing, sewing, and packaging by their skilled staffs. GSG has been providing its products to proffessional teams and improving the products based on the feedback they have been received.
Their pads, manufuctured at its subsidiary, are highly reliable and are provided to rival manufacturing companies as OEM.
Before celebrating its 30 years anniversary, GSG innovated its product system, designing process, and quality concepts to revolutionalized themselves as a pioneering brand.
7 BiCYLE is the authorized GSG distributor and the official web sites in Japan are https://7bicycle.com and https://7bicycle-shop.com.